Who We Are & How We Started
Maple Street Denim was founded in 2014 by me, Julie Harleman! Hi! With over a decade of working with customers and gaining a vast knowledge of denim fits and history at my previous job, I saw a need for a different kind of shop, one where customer service and expert fitting with well made clothing and classic styling ruled over quick trends and fast fashion.
When I had the opportunity to open my own store, I wanted to create a place where people would really like to be. I chose to name it after the street that my late father grew up on as an homage to him and because it has a familiar and comfortable feel. I am unbelievably lucky that I get to have a job where I can talk to people and connect with my customers every day. I truly love helping people feel good about themselves!
Maple Street Denim was never opened to be an online retailer, so the pandemic has been a very serious challenge for my business. For now, I'm still here, chunking along, trying to do my best to continue offering the excellent customer service my shop is known for, and I hope to continue to adjust to the challenges and keep my business thriving in Oakland.